Tamro digitalises product data management – adding efficiency, quality, and transparency
Lanttu.io toteutti Tamrolle digitaalisen tuotetietolomakkeen Microsoft Power Platformilla. Ratkaisu yhtenäisti tiedonhallinnan, paransi laatua ja nopeutti tuotteiden saamista jakeluun.
💬 “The application has significantly accelerated and simplified product data handling and improved its quality at Tamro.”
— Pia Lehtiniemi, Head of Supply Chain Services
A digital product data form for the demanding pharmaceutical sector
Tamro is responsible for approximately 55% of the pharmaceutical and healthcare product deliveries to Finnish pharmacies, hospitals, and retailers. The growing volume of product data, along with the tightening of laws and regulatory requirements, has increased pressure for efficient and high-quality data management.
Lanttu.io delivered, as a partner, a bilingual digital product data form on Microsoft Power Platform. The solution integrates with Tamro’s systems and external APIs and meets the strict requirements of the pharmaceutical industry.
Shorter lead time
for new products to distribution
Higher product data quality
through unified rules
Full transparency
with suppliers
Compliant with pharma standards
validation and testing
A complex process and growing requirements
Tamro is responsible for approximately 55% of the pharmaceutical and healthcare product deliveries to Finnish pharmacies, hospitals, and retailers. The company manages and distributes a wide product range from medicines to healthcare products. At the same time, the volume of product data is growing and the laws and regulatory requirements concerning the pharmaceutical industry are tightening, increasing pressure for efficient and high-quality data management.
💡 Tamro recognised the need to digitalise the process, unify data management, and improve quality.
A digital product data form on Power Platform
In spring 2024, Tamro organised a tender for the design and implementation of a new digital product data form. Lanttu.io was selected as the partner to deliver the solution on Microsoft Power Platform and to maintain the system going forward. The result was a modern, bilingual digital form that integrates with Tamro’s systems and external APIs.
“The application has significantly accelerated and simplified product data handling and improved its quality at Tamro. Thanks to the solution, the lead time for setting up a product has been shortened, and we get new products with comprehensive baseline data into distribution faster than before.”
Rapid development, thorough testing, and a controlled rollout to suppliers
The project was executed in eight sprints, with the first application versions released early – enabling user feedback to be leveraged in real time. The rollout of the new digital product data form to suppliers began with a pilot phase and was carried out in a controlled manner across all suppliers.
“The application was thoroughly tested and validated in accordance with the strict requirements of the pharmaceutical industry, which required collaboration, expertise, and resources.”
Higher-quality data and a significant leap in efficiency
Guided user journey
The guided path by product type ensures that exactly the right information is entered for each product.
Higher product data quality
Unified rules and automatic checks improved the completeness and consistency of the data.
Faster process
Manual work decreased significantly when Excel-based forms were retired.
Clearer collaboration
Collaboration with pharmaceutical and healthcare companies became clearer, and the process became more transparent.
Controlled rollout
The deployment progressed in stages, ensuring a smooth transition for all parties involved.
💡 Tamro gets new products into distribution faster than before, with comprehensive baseline data.
Better data, faster process
Hear directly from Tamro how the digital product data form transformed daily product data management and how the collaboration succeeded in the demanding pharmaceutical environment.
- Tamro's own perspective on the impact of the change
- Insight into Lanttu.io's expertise in the demanding pharmaceutical environment
- Examples of how the collaboration works in practice
⏱️ Duration: 2:25 min · In Finnish
➡️ Tunnistatko saman haasteen omassa organisaatiossasi?
A customer who knows the value
The application has significantly accelerated and simplified product data handling and improved its quality at Tamro. Thanks to the solution, the lead time for setting up a product has been shortened, and we get new products with comprehensive baseline data into distribution faster than before.

Head of Supply Chain Services, Tamro Plc
The application was thoroughly tested and validated in accordance with the strict requirements of the pharmaceutical industry, which required collaboration, expertise, and resources.

Lead of Data, Tamro Plc
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Palkittu osaaminen
Lanttu.io:n toteuttama Musti Groupin MDM-ratkaisu palkittiin vuoden 2023 parhaana Power Platform -toteutuksena Microsoft 365 HPR -tapahtumassa.
Erikoistunut datan hallintaan ja toimitusketjuun
Sovellukset, AI-automaatiot ja S&OP/SCM-ratkaisut samasta paikasta. Lanttu kyntää datan, jotta se palvelee koko liiketoimintaa.
Ratkaisukeskeinen kumppani
Asiakkaiden mukaan yhteistyö on “saumatonta” ja “ratkaisukeskeistä” ja kehitystyö tehdään yrityksen aitojen tarpeiden mukaan.
Over 130 years of medicine supply and well-being
Tamro’s mission is to deliver health. Nearly 55% of the medicines and healthcare products needed in Finland flow through Tamro to hospitals, pharmacies, and retailers. In addition to pharmaceutical and healthcare product distribution, Tamro offers data and analytics-based services, sales and marketing services, and digital home care solutions.
Tamro has developed medicine supply and Finnish well-being as part of the healthcare network since 1895. Tamro is part of the PHOENIX group, Europe’s leading provider of healthcare sector services.
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Mitä aiemmin tuotetiedon prosessit ovat kunnossa, sitä nopeammin uudet tuotteet päätyvät myyntiin ja sitä vähemmän virheitä ehtii vuotaa ERP:hen, PDM:ään ja rekistereihin. Ensimmäinen sparraus on maksuton.