"Collaboration with Lanttu is extremely smooth. The development work is solution-oriented, and our company's needs are genuinely taken into account."
Lotta Mäkelä
MDM Solution Manager, Musti Group
CUSTOMER STORY · THE NORDICS’ LEADING PET SUPPLIES COMPANY
Globally scalable data management - Musti Group
💬 "Collaboration with Lanttu is extremely smooth. The development work is solution-oriented, and our company’s needs are genuinely taken into account." Lotta Mäkelä MDM Solution Manager, Musti Group
IN BRIEF
Musti Group renewed the data management of its omnichannel business and built a globally scalable foundation for the entire group.
Lanttu.io digitalized previously manual, siloed processes and replaced product information systems and Excel-based ways of working with one unified solution. The scalable solution has made the company’s key processes more efficient, including the management of product, supplier and store data, pricing and campaigns, while improving their control and increasing the quality of their data.
7
Countries
100%
In use across all group companies
#1
Best Power Platform
implementation of 2023
implementation of 2023
SOLUTION
One global data management solution for key business processes
Lanttu.io renewed Musti Group’s omnichannel business data management and built a unified operating model for the entire Group.
Musti Group is the Nordic countries’ leading pet care specialist, operating in Finland, Sweden, Norway, the Baltic countries and Portugal. The company’s mission is to make life more fun, safer and easier for pets and pet parents throughout a pet’s life.
The new Data Control solution centralized the management of product data, supplier data, store data, pricing and campaigns into one comprehensive solution, while connecting the business processes and data flows that support them.
Previous systems and fragmented operating models were replaced with one unified solution that made processes more efficient and improved data quality and availability across the organization. At the same time, a scalable foundation was created, enabling Musti Group to develop its business flexibly across all its markets.
The solution utilizes Microsoft Azure and Power Platform, enabling controlled, fast and flexible further development according to business needs. For example, automations and language models have been added to the solution, significantly simplifying and accelerating the processing of product data.
Product data
One shared view of product data across the entire Group.
Supplier data
Up-to-date supplier data for business use.
Pricing
A controlled and transparent way to maintain price lists.
Campaigns
Unified campaign data management for all markets.
Store data
Centralized maintenance of location and store data.
AI & automation
Significantly improves the efficiency of product data processing.
RESULTS
Business benefits for the entire Group
The solution gave Musti Group unified data management for key business processes. At the same time, data quality, process controllability and transparency improved across the entire Group.
Five concrete business benefits
Faster processes
Clear and controlled digital workflows accelerated processes.
Over 50% time savings
Process digitalization and automation significantly reduced the amount of work time required.
Unified data globally
The master system ensures data availability for all users and systems.
Seamless processes and auditable data
Data flows between different functions in a controlled and transparent way.
A scalable foundation for future growth
The solution supports business development across all markets.
Before
Data scattered across several systems
Manual Excel-based processes
Inconsistent ways of working across different countries
Limited visibility into business data
Limited opportunities to develop operations
→
After
Faster processes
Over 50% time savings
Unified data globally
Seamless processes and auditable data
A scalable foundation for future growth
Outcome
One unified and centralized solution for managing key business processes and data, in use across all Musti Group companies globally.
Please note: the video is in Finnish.
MUSTI GROUP'S EXPERIENCES OF THE COLLABORATION
Long-term collaboration and development based on business needs have been an important part of the solution's success.
"We built one source of data and a Group-level master data solution that created one shared source of truth and connected the key functions of the international business around the same data."
Lead Architect
Musti Group
ABOUT MUSTI GROUP
The leading pet care specialist in the Nordics since 1988
Musti Group is the Nordic countries’ leading pet supplies specialty retailer, serving its customers in seven countries: Finland, Sweden, Norway, Estonia, Latvia, Lithuania and Portugal.
The Group operates 497 stores under the brands Musti ja Mirri, Arken Zoo, Musti, Pet City and ZU, as well as the online stores Peten Koiratarvike and VetZoo. In addition, Musti offers pet wellbeing services and a network of 54 veterinary clinics.
Musti Group’s revenue was EUR 508.9 million in 2025, and the Group employs approximately 3,954 Musti experts. The company’s headquarters are located in Helsinki. Musti Group is part of the Portuguese Sonae Group.
Musti’s story began in 1988, when the first Musti ja Mirri store was opened in Tampere. Musti’s mission is to make life easier, safer and more fun for pets and their owners.
Sources: Musti Group, mustigroup.com, 12/2025
TAKE THE NEXT STEP
Do you want to turn data into a business advantage?
Data management affects business efficiency, data quality and the reliability of decision-making every day. Let’s discuss what a similar solution could look like for your organization.
Book a 30 min sparring session
We will review your current situation and concrete opportunities to develop data management according to your business needs.